The first-ever, social impact entertainment lab supporting diverse creators utilizing their influence, culture, and creativity to provoke and amplify positive social change.
“Atlanta is the cultural capital of America.”
- Rachel Maddow
In Atlanta, the epicenter of culture, creativity, and content, we’ve witnessed decades of cultural genius completely transform the city’s significance and reputation around the world.
And if CULTURE is Atlanta’s great export, the questions we should be asking ourselves are…
Where is the infrastructure and support being invested in those amplifying culture?
Who’s paying attention to the untapped talent in this region and the economic growth we’re missing out on by not providing them with more viable economic pathways or training?
Why aren’t current entrepreneurial ecosystems pivoting to accommodate the creative genius born innately out of this region?
Where we are now
Black and brown creatives utilize their culture, lived experiences and creativity to express a sense of pride in their humanity while encouraging human connection through the communities they build. However, they often lack the education, resources, and coaching they need most, so their cultural currency often gets exploited, extracted from, and their contributions are almost always miscredited, appropriated, outright stolen, and ultimately erased, directly contributing to the widening racial wealth equity gap.Be front and center.
Be front and center.
Suppose culture and the rich, diverse workforce representing that culture is ‘front and center’ in every campaign to recruit leading tech companies and brands to build offices and create jobs in Atlanta. Why aren’t we investing more to ensure we build a model for the world to emulate?
And generationally, if one-third of GenZ (representing the hugely diverse #globalmajority) expresses the desire to be a content creator or influencer, why aren’t we providing more culturally-relevant pathways to align with the explosive growth of this industry?
Where we’re going
Tribal Good is the first-ever social impact entertainment lab designed exclusively to accelerate the ‘business of creativity’ mindset these aspiring entrepreneurs are seeking/needing to scale and grow their side hustles and hobbies into sustainable economic ventures.
Being part co-creation hub, part incubation and venture studio, Tribal Good is the first social impact entertainment lab laser-focused on serving underrepresented creators. Although these multi-hyphenates tend to be uber-resourceful, decades of history have documented the erasure of their cultural contributions in many areas, but none greater than arts, culture, media, and entertainment.
Providing support to this rapidly expanding group of multi-hyphenated creatives allows hyper-local economies to leverage the rapid growth of the creator economy (estimated to have doubled to $104.2B in 2022 since 2019) while positively impacting the underserved, and many times, excluded workforce around them.
Source: CB Insights
The woman behind the movement
As an accomplished executive with two decades of strategic brand, multicultural and experiential marketing expertise, Twanna now utilizes her experience and unapologetic activism to parter with brands, philanthropic initiatives and other content-centric entities to provoke positive social change.
She realizes the significant impact of equipping creatives, innovators, athletes, and activists with the knowledge and resources they need to avoid the harmful and predatory practices of their respective industries, while simultaneously bringing them to the front lines of using their platforms to help find solutions to the world’s greatest challenges.
She is the mother of four children and lives in Atlanta with her husband Will. Twanna, who also professes to be ‘obsessed with data’, is relentlessly debunking current narratives and constantly strives to defy the status quo.
Twanna is a self-described cultural anthropologist, a champion for equity and change, a staunch advocate for authentic storytelling, and an activist focused on the cultural economy and justice for creatives.